Running a trades business
You are on a roof, under a sink, in an attic, or out on a job when the phone rings, and the caller will not wait. This is the operating reality of running a trade: how fast you have to call a lead back, what after-hours and weekend calls are quietly costing you, how to survive the busy-season surge, and how to keep the phone answered when the people who would answer it are the ones doing the work.
How does a tree service capture storm-damage calls after hours?
Crews come off the job when it starts blowing, so the phone is the only thing still working. What every storm call has to capture, the two piles they sort into, and why the patient callers are the ones you lose for good.
How do septic companies capture emergency backup jobs after hours?
The backup call goes to whoever picks up. Here is the intake that sorts a full tank from a failed system, the five things never to say on that call, and why your disposal hours settle whether you can roll at all.
How do electricians avoid missing service calls while they're on a job?
You cannot answer the phone from inside a panel, and trying to is the wrong goal. Here is the five-step coverage plan, why an electrician's phone carries two different kinds of call, and what to ask before a job gets booked.
What happens to your overflow calls when every line rings at once?
When calls come in together, everyone past the first hits a busy signal or voicemail and moves on, usually with no record they ever rang. Here is what overflow calls cost a trades business, when the surges hit, and how to answer every one at once.
How do plumbers answer the phone when they are under a sink all day?
You cannot run a wrench and a phone call at once. Here is the honest way plumbers keep from bleeding calls all day: what "answered" really has to mean, your real options for covering the phone while you work, and where the calls you miss end up.
How should an HVAC business handle after-hours and weekend calls?
Furnaces and AC units fail at night, on weekends, and over holidays, exactly when your office is closed. Here is how to cover after-hours calls so they turn into booked jobs instead of a competitor's Monday, and how to decide whether you even need 24/7.
How do roofers stop missing calls during storm season?
A storm spikes your calls the same week your crews are buried on roofs, so you answer the fewest calls when they are worth the most. Here is why the misses pile up in peak season, and the moves that keep every call answered.
How fast should you call a new lead back?
Speed to lead decides who books the job. Reach a new lead within an hour and you are about 7x more likely to qualify it. Here is the real target, why the window is so brutal, and how to hit it when you are the one on the roof.
Missed calls are missed jobs. Find out what yours are costing you.
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