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Topic 03

Running a trades business

You are on a roof, under a sink, in an attic, or out on a job when the phone rings, and the caller will not wait. This is the operating reality of running a trade: how fast you have to call a lead back, what after-hours and weekend calls are quietly costing you, how to survive the busy-season surge, and how to keep the phone answered when the people who would answer it are the ones doing the work.

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