About Willison. AI Receptionists for Trades & Restoration Skip to main content
About Willison

Built so local businesses stop bleeding money on missed calls.

Willison is the AI receptionist for the trades: roofers, HVAC, plumbers, and restoration teams. We answer every call, and the Front Desk Intelligence behind it works the leads most shops let slip.

Why this exists

The owner is on a roof. The phone rings. They miss it. The customer doesn't leave a voicemail. They hit the next name on Google. That's the job, gone.

0%
of home-services callers actually reach a live person. Nearly half never do.
Invoca Call Conversion Benchmarks, 2025
<0%
of callers who hit voicemail bother to leave a message. The rest just call someone else.
Invoca platform data

For trades charging $200 to $5,000 and up per ticket, every missed call is real money walking straight to a competitor. That is not a marketing problem. It is a phone problem, and no one in the trades or restoration world was fixing it the right way.

Why not just hire someone

Three ways to answer the phone. Only one fits.

A human receptionist

Runs north of $3,500 a month all-in, and still clocks out. No one is answering the storm call at 11pm or the burst pipe on Sunday. Most owners can't carry that overhead until they're already past the problem.

A DIY AI tool

Works, but only if you have time to build the call flows, write the prompt logic, train it on your services, and fix it when it breaks. You wanted your phone answered. You did not want a side project.

Willison

Done for you. We build it, train it on your business, watch your calls, and tune what doesn't work. You get a monthly report on what your phone earned. You run your trucks.

Why you work with the founder directly

One standard. On every account.

A specialist agency, not a software company. No DIY dashboards, no call-center handoff, no junior account manager assigned three weeks in.

Built to one spec

Every deployment built to the founder's specifications, the same standard on every account.

Reviewed personally before it goes live

Nothing answers a real customer until it has been checked by hand.

Written for your business, not a template

Every script is built for your services, your hours, your area. Not pulled off a shelf.

Watched continuously

We monitor your calls as they come in and tune what does not work, so it gets sharper over time.

Reported on every month

A monthly report showing exactly which calls turned into booked jobs, and what your phone earned.

Live in 48 hours Month to month, cancel anytime No setup fees
Who this is built for

For the men and women who keep the lights on and the water running.

The ones on a roof in July and under a sink at midnight. You should not lose the next job because your hands were full doing this one.

Willison is built with the care I would want if it were my own shop on the line. We treat your business like it is our own. From our family to yours: thank you for letting us answer the call.

Seth Willison
Founder, Willison·

Ready to do the math on your missed calls?

Fifteen minutes. We will work out your real missed-revenue number and tell you straight if Willison fits.

Free 15-min call See your missed revenue
Book