The cost of missed calls
Every missed call is a job that goes to whoever answers next. Most local service businesses miss a real share of their inbound calls, almost nobody who hits voicemail leaves a message, and the customer who cannot reach you simply dials the next name on the page. This is the money math of the phone: what each missed call is worth, where the revenue leaks, and why the business that answers first wins.
What is the real cost of sending after-hours calls to voicemail?
Voicemail does not hold an after-hours call, it ends it. Four things owners believe about the evening ring, checked against the evidence, plus the one part of the voicemail habit that is actually right.
What does one missed emergency call cost a restoration company?
A restoration emergency caller does not leave a voicemail and does not wait. Here is what a single missed after-hours call really costs, from the lost water job to the claim and referrals behind it, and how to stop losing them.
Why do customers call the next company the second you do not pick up?
They are not being disloyal, and they are not waiting for a callback. Here is why a missed call moves to a competitor in seconds, what it really costs you, and how to be the company that answers first.
Do customers leave a voicemail when a contractor does not answer?
Almost nobody does. Fewer than 3% of callers who hit voicemail leave a message, and the rest dial the next business. Here is where your missed call really goes, and what it takes to catch it.
What percentage of calls do home service businesses actually miss?
Only 52% of home services callers speak with a person, and for owner-operators the real number is worse. Here is the true miss rate, the four reasons calls slip through, and why missing one usually hands the job to a competitor.
How much are missed calls costing your roofing, HVAC, or plumbing business?
Only 52% of home-services callers speak with a person, and for an owner-operator out on a job it is worse. Fewer than 3% of voicemail-bound callers leave a message. The math on what each missed call actually costs is uglier than most owners realize. Real numbers, real sources, and a calculator you can run on your own business.