Growth and ROI
You already pay to make the phone ring, through ads, Google, and word of mouth, and then the last step quietly leaks. This is the growth and ROI lens: what a single captured call is actually worth, where your marketing spend goes to waste, and how to think clearly about the return on simply answering every call that comes in.
Which marketing channel is actually producing booked work, and how do you tell?
The one that turns calls into sold jobs at a cost you can live with, not the one that rings the phone most. How to trace every job to its source with tracked numbers, a required lead source and a monthly ledger, and why missed calls can make a good channel look bad.
How many leads does a contractor need to book one job?
About two, which is really just your close rate inverted. What varies far more is how many calls it takes to produce them: about 8 for plumbing, about 15 for HVAC.
What is a good cost per booked job for a home service business?
Your cost per lead looks fine and your cost per booked job doesn't. Here is the formula, which jobs actually count in it, and the one input most owners never measure.
How much should you spend to capture one lead?
There is no universal cost per lead. Here is how to set one you can afford, why your real number is higher than your dashboard says, and the cheapest way to bring it back down.
Why are you losing jobs you already paid to win?
You paid to make the phone ring, then lost the job at the pickup. Here is why a missed call on a paid lead is the most expensive miss you have, and how to stop handing those jobs to a competitor.
How do you calculate the ROI of answering every call?
Missed calls feel free. They are not. Here is the four-number math that turns the calls you miss into a hard revenue figure, a worked example you can copy, and the mistakes that make it wrong.
Where does home service marketing spend leak the most?
You pay to make the phone ring, then lose nearly half the callers at the last step. Here is where your marketing spend actually leaks, biggest first, how to find your own worst leak, and the cheapest place to fix it.
What is a single captured call actually worth?
You pay to make the phone ring, then never price the call itself. Here is the simple math on what one captured call is worth, why it is worth more than the first job, and why most of that value leaks at the last step.
Missed calls are missed jobs. Find out what yours are costing you.
Book a free 15-min call